<p dir="ltr">&nbsp;</p>
<p dir="ltr">This action is part of responsible and conscious sales and marketing strategies. Potential customers and competitors are paying attention to your sustainability claims&mdash;your decisions in the sales campaigns are at the forefront of building trust and confidence in your claims and promises. Think beyond the promotional phase, and create a proper strategy for getting the most out of your promotional products. What happens after the goods are gifted away?</p>
<p dir="ltr">When selecting promotional goods, focus on the carbon footprint, environmental impact, sustainable materials, and ethical sourcing. These considerations can even be cost-effective in the long run, reduce waste, build loyalty, and create brand evangelists. Share your decisions and experience with your potential customers (especially if you forgo promotional goods to reduce your carbon footprints).&nbsp;</p>
<p dir="ltr">Choosing eco-friendly merchandise and goodies reduces your environmental impact, improves the brand image, and increases employees engagements, as such decisions demonstrate the company's commitment to its sustainable visions and aspirations.&nbsp;</p>
<p dir="ltr">Promote something bigger than your products and service. Start by consciously choosing your promotional goods.&nbsp;</p>
<p dir="ltr"><strong>Estimated Impact</strong></p>
<p dir="ltr">82% of consumers highlight that it is important that companies use eco-friendly materials for their promotional products (Advertising Specialty Institute - ASI)</p>
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