<p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3;">&nbsp;</p>
<p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3;"><strong><span style="font-size: 10.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: #0C00; mso-fareast-language: EN-GB;">Do employees prefer sustainable companies?</span></strong></p>
<p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: #0C00; mso-fareast-language: EN-GB;">77% </span><span lang="EN-GB" style="font-size: 10.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;">of workers would like their company to be more sustainable *.&nbsp;Companies must take sustainability seriously in order to placate not only investors and customers but also employees.</span></p>
<h2 style="background: white;"><strong><span lang="EN-GB" style="font-size: 10.5pt; font-family: 'Times New Roman',serif; color: #06262d;">Why engage employees in sustainability?</span></strong></h2>
<p style="background: white; box-sizing: border-box; margin: 1.25rem 0px 0px; line-height: clamp(20px, 1.666vw, 24px); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;"><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">When you try to build a company culture, you need buy-in from all parties, starting with senior leadership and moving on to all other employees in the organisation. This does not happen by dictating how internal stakeholders will behave but rather by engaging with them on crucial topics.</span></p>
<p style="background: white; box-sizing: border-box; line-height: clamp(20px, 1.666vw, 24px); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 7.5pt 0cm 0cm 0cm;"><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">If you want people to adopt environmentally friendly practices in the workplace, they need to understand what they need to do and why they need to do it. They must believe in the vision that the organisation has and want to work to fashion it into reality.</span></p>
<p style="background: white; box-sizing: border-box; line-height: clamp(20px, 1.666vw, 24px); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 7.5pt 0cm 0cm 0cm;"><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">Staff engagement on sustainability involves a two-way conversation about the best ways your company can cut out damaging practices and integrate sustainability into the working day seamlessly. If employees help shape the policies, they will be more willing to implement them and work at them until they become successful.</span></p>
<p style="background: white;"><strong><span lang="EN-GB" style="font-size: 10.5pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: #06262d; mso-ansi-language: EN-GB;">Importance of Culture</span></strong></p>
<p style="background: white;"><span lang="EN-GB" style="font-size: 10.5pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: #06262d; mso-ansi-language: EN-GB;">Company culture </span><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">is key to driving positive changes, so the first step to promoting sustainability is to promote a green culture within the organisation. </span></p>
<p style="background: white;"><strong><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">Recommended Actions</span></strong></p>
<p style="background: white;"><span lang="EN-GB" style="font-size: 10.5pt; color: #06262d; mso-ansi-language: EN-GB;">Zerofy has attached a guide on actions to best engage with your staff and built sustainability into your culture. We also have presentations you can use as templates to use in meetings with staff to explain, engage and promote your actions.</span></p>